May 26, 2010
Spend a little time reading social media blogs and you will soon hear the following. “Social media is about the conversation.” It’s not at all, but it’s important to say this, because if you tell people what it’s really about it confuses people. Social media is really about persuasion. Persuading people to: Trust your brand [...]
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January 5, 2010
Lon Safko, author of the Social Media Bible has written the 10 Commandments of Social Media on the Fast Company website. As I read the article I heard myself saying no, no and thrice no. The conclusion I reached is that the headline should have in brackets, “For Social Media Marketing Consultants only.” I consult [...]
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