Posts tagged as:

Social Media

Why Social Media is Not about the Conversation

May 26, 2010

Spend a little time reading social media blogs and you will soon hear the following. “Social media is about the conversation.” It’s not at all, but it’s important to say this, because if you tell people what it’s really about it confuses people. Social media is really about persuasion. Persuading people to: Trust your brand [...]

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Why I Don’t Like the Idea of 10 Social Media Commandments

January 5, 2010

Lon Safko, author of the Social Media Bible has written the 10 Commandments of Social Media on the Fast Company website. As I read the article I heard myself saying no, no and thrice no. The conclusion I reached is that the headline should have in brackets, “For Social Media Marketing Consultants only.” I consult [...]

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What is the relationship between Linkbait and Social Media?

November 18, 2009

Consider the following two statements: 1. Most social media users do not have the power to independantly link. 2. All linkers are involved in social media in some way. Do you agree/disagree? Linkbait loves social media because it provides a vehicle to show the linkbait to a vast audience. Keeping this in mind linkbait should [...]

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What is The Social Mind about?

November 11, 2009

I’ve been commissioned by a publisher to write a book about what I do, which can be loosely described as social media marketing. I’ve been doing it for quite a while now, long before it had a name. Definitions are always tricky in the online world as words and terms are created so quickly and [...]

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